Actually, that’s not what I’m saying. I’m saying that the algorithms that decide what ADS I hear. You should also be smart enough to know when they’re not going to be effective with me, and so your ad. Measurement, it’s falling short because I’ve opted out of third party cookies and targeted. Advertisements, I used to work in that industry working for one of the largest data brokers of these kinds of things add, so I know what’s up and what I’m saying is, if every time an advertiser plays me an ad, they have to pay for it, then you’re wasting your money so. Let’s bank those instead, and you can pay my Spotify. Bill with the money that you save from not Serving the ADS, how’s that for an economic model? I’m a consumer who gets to hear Spotify free without ADS, because I just saved those advertisers’ money on wasted messaging. # The Ad Wasteland: Why You’re Paying to Annoy Me (and How to Stop) You know that feeling when you’re watching a movie, and the hero is surrounded by villains, firing wildly in every direction? That’s the current state of online advertising. Except I’m the hero (or maybe the victim?), and instead of bullets, it’s Toyota commercials interrupting my heavy metal playlist. Here’s the brutal truth: you’re wasting your money on me. I’ve opted out of third-party cookies and targeted ads. I’m a ghost in your data-driven machine. Every ad you serve me is a shot in the dark, a wasted opportunity, and quite frankly, an annoyance. See, I used to work in the belly of the beast, for one of those data behemoths that track our every online move. I know the game. And I’m telling you, your algorithms are failing. They’re like a broken compass, pointing you towards a treasure that doesn’t exist. So, here’s a radical idea: instead of paying to annoy me with irrelevant ads, why not use that money to directly support the content I enjoy? Think of it as a preemptive strike against ad fatigue. You save money by not bombarding me with useless pitches, and I get to enjoy my Spotify playlists without interruption. It’s a win-win. This isn’t about eliminating advertising altogether. It’s about being smarter, more targeted, and ultimately, more respectful of the consumer’s experience. Let’s move away from the “spray and pray” approach and towards a more sustainable, value-driven model. Because right now, you’re not just wasting your ad dollars – you’re eroding trust and pushing consumers further away. And that’s a losing battle for everyone.